UK is dropping the Britannia name from its aircraft and replacing it with
Thomson to build seat-only sales.
company said it aimed to maximise all its marketing efforts behind one brand –
Thomson – to expand its current seat-only business.
Northern Europe chief executive Peter Rothwell emphatically denied there were
any plans to rebrand the Lunn Poly shops but admitted it had been considered.
He said the aircraft would be used as
“advertising billboards” for the Thomson name.
“We want to leverage the Thomson brand and seats
are more important than they ever were before,” he added.
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