Travel Weekly and Springboard UK’s campaign to attract young people to the industry will hit colleges and universities for the first time this autumn after six organisations agreed to finance the initiative.
ABTA, Thomas Cook, First Choice, AA Appointments, TTC Training and recruitment website Voovs.com will get branding and promotional opportunities in the campaign’s CD-ROM and careers magazine. The CD-ROM will include a questionnaire on the different industry sectors so young people can see what jobs best suit them.
It will also have video testimonials from First Choice and Thomas Cook staff on the benefits of their roles. Filming could start as early as this month so the CD-ROM is ready to distributed to colleges and universities for the start of the educational year in September.
The magazine will include case studies on all industry sectors including leisure and business travel, consortia, vertically integrated companies, homeworkers, online agencies, aviation and cruises companies.
Springboard UK managing director Anne Pierce said she is delighted the industry has committed some financing to kick-start the campaign.
She urged other travel companies to get involved and reap the promotional benefits the campaign could bring.
“To make the necessary impact we need other organisations to commit,” Pierce said. “We want the campaign to be a true reflection of the industry’s diversity.
A meeting will be held on July 27 at ABTA’s Newman Street headquarters to update stakeholders on developments.
To get involved in the groundbreaking Travel Weekly/Springboard campaign e-mail Paul Nelson at paul.nelson@rbi.co.uk or Anne Pierce at annep@springboarduk.org.uk.
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