ADVANTAGE agents are tapping into demand for experience-based holidays with a move to replace traditional window cards with destination banners.
Consortium marketing manager Beverley Barden said five-feet-high posters featuring iconic images rather than special deals will be distributed to Advantage’s 550 shops.
She said: “Agents have been asking for more experience-based and dream-type posters for windows and this is why we’re doing it.”
Las Vegas will be featured in April and Oman in May following deals with respective tourist boards. Barden said other deals are in the pipeline.
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