BUDGET Rent a Car has set up a new leisure division to boost its outbound holiday business.
Budget’s new division is headed by Greg Wren who has been appointed director international leisure. He was director of international sales and marketing for Budget in Australia.
Wren is supported by UK tour sales manager Jo Shelsher, who joined Budget in May from Rail Europe where she had been tour operator account manager.
Bernadett Kada, previously sales and marketing director for Kempinski Hotels in Frankfurt, will be tour sales manager for Germany, Austria and Switzerland while Caroline Lemire becomes tour sales manager for France, Italy and Spain.
Lemire has worked for Budget since 1995.