Cosmos Holidays is looking into the possibility of expanding its programme into South America.
Overseas director Hugh Morgan has recently returned from a scouting mission to Brazil and is considering using it as a gateway for a South American programme, which might also include the Amazon and Argentina.
Only Airtours, First Choice and Thomson operate mass market programmes to Brazil.
Morgan described Brazil as having “huge potential” due to it having “the most fabulous beaches I have ever seen and sunshine from 6am to midnight”.
He added the destination would fit in with the group’s move to purchase more long-haul aircraft, which will be in operation within the next three years.
“I have been to Brazil and am looking at the potential of putting together a programme.” Morgan said.
Areas under consideration for the programme include and the beaches in the north of the country.
Morgan dismissed potential security concerns in Brazil, particularly Rio de Janeiro, by stating he felt safer there than he does in London.
“As long as you stay away from the ghettos in Rio you will be fine,” he said. “I feel more intimidated when I’m in London. During my time there I didn’t see any problems.”
Cosmos Holidays has launched its 2007 Pricebeaters programme with its biggest accommodation choice of 50 properties.
The programme incorporates content from the operator’s programmes in Spain, Portugal, Greece, Cyprus, Turkey and Bulgaria. It covers 50 properties in 20 destinations including Majorca, Tenerife, Gran Canaria, Lanzarote and Zante.
Discounts on destination brochure prices are up to £185 per person with £99 holidays on offer in seven destinations including Minorca, Benidorm, Corfu and Crete.