Around 30% of Malta’s UK visitors arrive in winter to take advantage of the destination’s climate, soak up its history and enjoy its overall British flavour.
Winters are mild, with temperatures averaging 13C in the coolest months of January and February.
Inghams Eurobreak product manager David Deane said: “Climate is very important, especially in winter and spring. That’s one reason people stay longer in Malta. Also, the top hotels provide real luxury at prices not over the top. Our Malta city breaks are £20-£30 per person cheaper than other European destinations.”
Historical interest is provided by Malta’s capital Valletta, the Three Cities across Grand Harbour – Vittoriosa, Senglea and Cospicua – and the walled former capital of Mdina.
The Maltese islands’ long association with the Knights of St John is seen in the Knights’ fine buildings, constructed between their arrival in 1530 and their eviction by Napoleon’s army in 1798.
Sunspot managing director Martin Bugeja said:”There’s so much to see. Nowhere comes close to Malta with its fascinating history and variety of places to see. We send nearly as many people there in winter – around 45% – as in summer.”
The islands’ strong British connection is another powerful selling point, especially for older clients who comprise the bulk of the long-stay market.
Next month will see Malta celebrate its 25th anniversary as a republic after the phased withdrawal of British forces from 1974-1979, when ties with Britain were severed.
In 1979, British visitors made up 75% of Malta’s total. Now the figure is nearer 40%, but they remain in the majority, especially as long-stay visitors.
Belleair Holidays general manager Martin Zahra said: “Malta is an easy destination for the British and older clients appreciate that. That’s why long-stay winter holidays are so popular. Language is not an issue in Malta as most people speak English.”