Tech firm RedEye has launched a new system to help travel firms launch rapid response digital marketing campaigns and respond to emergencies by issuing customer updates.
The Emergency Communications Program enables travel firms to contact customers via SMS or email to update them about events that could affect their travel plans, such as strike action or changes in security procedures.
The company, which claims it is able to send out several million emails at once, holds the content it uses in the emails or SMSs for its clients and offers 24/7 communications support.
It will also host micro-sites, which can be updated and made live within hours, and either host its clients’ customer databases or access them remotely but have the ability to pull off specific customer data from the mailing list.