Association, the Singapore Tourist Board and the Tourist Authority of Thailand have each invested £25,000 in the Together in Asia fund.
And HKTA regional director Europe, Africa and the Middle East Kevin Welch said:”We expect tour operators to contribute a minimum of 25% of the total costs of any initiative.”
Initiatives are likely to take the form of consumer offers, educationals to all three destinations and press trips, although Welch said the consortium is flexible about the exact nature of any projects.
The deadline for proposals is December 6.
“We are looking to influence business in 2000,” said Welch.
Together in Asia was launched at last year’s World Travel Market to raise the profile of the region and give operators a single point of contact at the show.
Welch said: “Although we are in competition, more than that we are complementary destinations. Many more tourists are choosing to visit more than one destination in the Far East so it makes sense to capitalise on that.”
HONG Kong, Singapore and Thailand are inviting tour operators to put forward proposals and cash for joint marketing initiatives for the three countries’ promotional efforts.
The move follows the stepping up of the destinations’ marketing campaign, Together in Asia, to drive tourism in the Far East in 2000.
The Hong Kong Tourist Association, the Singapore Tourist Board and the Tourist Authority of Thailand have each invested £25,000 in the Together in Asia fund.
And HKTA regional director Europe, Africa and the Middle East Kevin Welch said:”We expect tour operators to contribute a minimum of 25% of the total costs of any initiative.”
Initiatives are likely to take the form of consumer offers, educationals to all three destinations and press trips, although Welch said the consortium is flexible about the exact nature of any projects.
The deadline for proposals is December 6.
“We are looking to influence business in 2000,” said Welch.
Together in Asia was launched at last year’s World Travel Market to raise the profile of the region and give operators a single point of contact at the show.
Welch said: “Although we are in competition, more than that we are complementary destinations. Many more tourists are choosing to visit more than one destination in the Far East so it makes sense to capitalise on that.”