News

Rough Guides one of the ‘coolest brands in Britain’

Rough Guides has been nominated a CoolBrand for the second time thanks to its “uncompromising and no-nonsense approach”.

A spokesman from the CoolBrands council, an independent authority on branding, said: “Trading on wit, up-to-date information and an engaging chatty style it does what few other guides have succeeded in doing – demystifying travel and popular culture in an informative and entertaining way”.

This month the publisher will launch Make the Most of Your Time on Earth: A Rough Guide to the World, containing 1000 ultimate travel experiences from around the world.

Rough Guides marketing and PR director Liz Statham said: “Rough Guides have been relied on for ‘telling it like it is’ for 25 years and we’re delighted and flattered by this endorsement“.

Other well-known brands in the 2007 list include GU, Fresh and Wild, Agent Provocateur, Nokia, The Eden Project and The Tate Modern.

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.