Thomas Cook is hoping to strengthen its Australian sales after launching a new marketing campaign with Tourism Australia.

The campaign will run from now until the end of next month with Tourism Australia branding featuring on adverts run by the operator in both the national and regional press.

Thomas Cook shops will display in-store and window posters while cross-branded brochure racks, dump bins and screensavers are also in shops now.

The campaign will feature on the Australia section of the Thomas Cook website while Toursim Australia’s advert will appear on Thomas Cook TV until the end of October.

Thomas Cook executive director of marketing Simon Carter said: “This is a very exciting time for us as Australia is a key destination for Thomas Cook.