The over-65s market is becoming one of the larger buying groups of adventure holidays among the older generations, a new survey has revealed.
Shearings Holidays sales and marketing director Karen Gee said an online survey of 1,068 people by Omnibus revealed one in 12 of the 65-plus market are booking activity and adventure holidays.
The survey showed four times as many over-65s book adventure holidays as 55 to 64-year-olds. She added: “I thought it was fascinating how many over-65s are looking for action and adventure in their holidays and no longer just want to fly and flop.”
The survey revealed 45 to 55-year-olds take the most holidays, with 10% taking more than four holidays a year – the average is 6.9%.
Gee said this age group is also cornering the domestic holiday market, with 56.3% of 45 to 55-year-olds taking at least one UK break a year, the highest number in the survey.
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