The move means that when customers click on the TripAdvisor average rating at the top of a hotel’s page on Thomson’s website thomson.co.uk, it will show the five most recent consumer reviews along with more detailed ratings.
The reviews are written by consumers who have posted them on TripAdvisor’s site and could be good, bad or average.
Thomson, which sells 60% of its holidays online, is now working with TripAdvisor to ensure the reviews are rolled out across its full range of accommodation. It also aims to include TripAdvisor reviews within all its search results by the beginning of next year.
New media director Graham Donoghue said: “This level of integration is a UK first.”
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