VisitScotland, the national tourism organisation, is promoting its Autumn Gold campaign on the label of SuperJam, the brainchild of 18-year-old Scottish entrepreneur Fraser Doherty.


SuperJam is made from so-called super fruits, such as blueberries and cranberries and is stocked in supermarkets.


VisitScotland product manager Lorna Bruce said: “We are working with the Scottish industry to increase tourism revenues by 50% by 2015 and our Autumn Gold campaign can help us achieve this by extending the holiday season and attracting visitors to Scotland at this time of year.”


The Autumn Gold campaign is aimed at boosting tourism in Scotland during the quieter shoulder season with a range of offers from accommodation providers and attractions.