Encore Tickets has launched a dedicated online booking facility for agents, claiming they can use it to tap into millions of pounds of potential commission.
Previously, agents could only book theatre tickets and restaurants via the phone with Encore, but managing director John Wales claims the new site enables retailers to make bookings in just three clicks.
The site, at myencore.co.uk, also includes selling tools such as videos of shows, the ability for customers to see where they will sit in the theatre and confirmation printouts.
“Because we have a big ticket allocation, we have a dedicated inventory for the site. It means agents can sell customers tickets for shows that are sold out elsewhere,” said Wales.
The company is paying 10% commission and agents have to register on the site, which can also track sales of individual consultants.
According to Wales, recent TV reality shows such as Joseph have caused a big surge in domestic theatre breaks, with the current most popular shows being Dirty Dancing, Joseph and Hairspray.
A big seller for next year is predicted to be Never Forget, a musical based on the boy band Take That, which launches in May Encore has already bought a huge allocation of tickets.
Next year the company is hoping to increase its business by 35%, with 90% of its more than one million ticket sales currently coming through the trade, including tour operators.
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