UKinbound aims to tap into potential interest in travel to the UK from the Gulf region and beyond by agreeing to exhibit at Arabian Travel Market next year.
The trade association will take over the management of the UK stand at the 2018 exhibition in Dubai which attracted 28,000 delegates this year.
Exhibiting at ATM will provide UKinbound members with the opportunity to not engage with buyers from the wider Gulf region as well as those from India, Africa and Asia.
UKinbound CEO Deirdre Wells said: “We know that outbound travel from GCC [Gulf Co-operation Council] countries alone is expected to grow by 82.5% in the next 10 years and that these visitors spent over £1.59 billion in 2015.
“As the UK prepares to leave the European Union, managing the UK stand at the show is part of our new ‘Global Britain’ strategy and will provide a platform to showcase the wealth of tourism attractions waiting to be discovered in the UK.”
Arabian Travel Market senior director, Simon Press, said: “Arabian Travel Market has witnessed a 71% increase in visitors over the last five years which is a testament to the strength of the industry in the Middle East, so I am confident UKinbound will reap the rewards of exhibition at ATM 2018.”