CRESTA’S Keith Byrne wouldn’t mind us saying that he likes to throw a few drinks down his neck now and then.
But with a little help from Travel Weekly – or more specifically promotions manager Penny Akam – Keith went a stage further during Midconsort’s jaunt to Palma.
His soaking happened at the Travel Weekly-sponsored late-night bar in Majorca. After a photo call behind the bar, Penny was encouraged to pour a glass of tequila which proved a bit unfortunate for Keith.
For some reason the liquid exploded out of the tap at an extraordinary angle and, well, the picture shows the result – Keith’s shirt was ruined.
Fortunately, Penny came up with a solution. It was suggested that this was all a canny branding exercise as Keith then squeezed into, what else, but a Travel Weekly T-shirt.