EasyJet emissions claim falls foul of advertising watchdog

EasyJet has been rapped by the Advertising Standards Authority for a national newspaper advertisement that claimed, “EasyJet emits 22% less CO2”.

The ASA ruled the claim was likely to mislead consumers and ordered EasyJet to ensure such comparisons are explained in future adverts.

Its ruling followed a complaint that the advert implied EasyJet aircraft emit 22% less carbon dioxide than other airlines’ when, in fact, the claim relates to emissions per passenger compared with those of a traditional airline flying with fewer seats and more of them empty.

The ASA said the claim had not been fully explained. However, it rejected a second complaint about the same advert, ruling that a claim that “Flying could be 50% cleaner within 10 years” was clearly just the airline’s opinion.

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.