The Saint Lucia Tourist Board has appointed Patricia Charlery-Leon as its head of UK operations.
Charlery-Leon originally set up the tourist board in 2002 and spent 12 years at the organisation.
Under her tenure Saint Lucia’s UK arrivals increased by 40%.
She now returns to focus on engaging trade partners with the Caribbean island and increasing visitor numbers.
Agnes Francis, executive chairwoman of the Saint Lucia Tourist Board, said: “Patricia will bring a level of expertise and certainty to Saint Lucia, which we hope will make it easier for collaboration and communication.”