Shearings Leisure Group has named Jane Atkins as managing director of Shearings Holidays.
Commercial director Caroline Brown is to leave the business after 20 years.
Atkins joined Shearings Leisure Group as strategy director in May this year. She was previously international sales director at Superbreak.
Commenting on the restructure, Richard Calvert, chief executive of Shearings Leisure Group, said:
“Shearings Leisure Group (SLG) has a strong portfolio of hotel and travel brands.
“Our aim is to further strengthen our position in the marketplace by increasing focus on customer acquisition, retention and ‘best in class’ service for each of our operating units.
“One of the core brands in our group is Shearings Holidays and I’m delighted to announce the appointment of Jane Atkins as managing director of Shearings Holidays.
“Jane recently joined us as strategy director for the group and has a wealth of experience in the travel industry .
“Jane has an impressive track record of success, with leadership in the field of sales, product, service and value generation.
“Jane’s appointment demonstrates our ambition and commitment to the exciting and sustainable growth for this iconic brand. She will take up her role immediately and will report directly to me.”
Calvert, who took over as chief executive of Shearings Leisure Group in April, following roles as president and chief executive of US-based global holiday group Celebration Travel Group, and formerly managing director of mainstream tour operations at Thomas Cook, added:
“Caroline Brown has decided to stand down from her role as commercial director of Shearings Holidays and I would like to thank Caroline for her significant contribution and service over the years and wish her well for the future.”