TUI Travel has criticised the Superbrands scheme after it failed to include the holiday giant’s two leading companies again in a list of the top 500 brands in the UK.
Rival holiday giant Thomas Cook was placed in 72nd position when the list was announced earlier this week, a massive 270 places higher than Kuoni and 310 ahead of the nearest travel agency brand, Expedia.
Thomson said it and sister brand First Choice had declined to become of the Superbrands membership programme separate from the top 500 list as it “will offer no value to our customers or shareholders”.
The widely debated Superbrands top 500 list is compiled using a selection of around 1,350 consumer brands from a wide selection of sources from market reports to blogs.
A panel of media, advertising and marketing experts decide on the final 500, which are then invited to become Superbrands members for around £10,000 per year, giving them access to events and inclusion in the annual Superbrands book.
- Full story:Thomson-First Choice slam Superbrands programme [Travolution]