British Airways has launched a new campaign to promote Heathrow Terminal 5 in an attempt to counter the negative opinions of the travelling public.
The ‘Terminal 5 is working’ campaign running through August and September focuses on customer experience and will highlight issues such as the length of time it takes customers to get through security, flight punctuality, baggage arrival times and how quickly a person can get from the plane to the arrivals hall.
BA will use photography of real customers passing through Heathrow Terminal 5 in the campaign, which will appear in print, online, outdoor (including digital outdoor), radio and through direct channels.
British Airways’ general manager for marketing communications Katherine Whitton said: “This campaign isn’t about making big promises. The terminal has now been open for 131 days, more than six million people have travelled through it and it has been performing very well for some time.
“The aim of the campaign is to communicate to the travelling public in an open and factual way that Terminal 5 is now working well.”