The credit crunch in the UK is driving people to traditional holiday destinations, says Advantage.


Revealing its top 10 destinations during its conference the consortium said that faced with the prospect of just one big holiday over the next year holidaymakers are putting their faith in traditional value-for-money locations.


Advantage Travel Centres’ director Julia Lo Bue-Said said: “There’s no doubt that consumers are looking closely at their holiday spend. Families understandably want the best deals they can get, but they also want the reassurance that they will have an enjoyable break.


“That is why established destinations are seeing strong sales – the infrastructure and weather are good and they are well served by tour operators. Heading off to a less well established destination obvioulsy has a degree of uncertertaintly attached to it, and people don’t want to take that risk if they are only going abroad once a year.”


Top destinations



  1. Spain, including the Balearics
  2. Greece and Islands
  3. Turkey
  4. Florida
  5. Cruise (ex UK) to the Med
  6. Cape Verde
  7. Croatia
  8. Dubai
  9. Sharm El-Sheikh
  10. South Africa