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Great Rail Journeys ‘chuffed’ with turn of year TV campaign

Leading rail holidays operator Great Rail Journeys has launched a new turn of year advertising campaign.

Absolutely Fabulous actress and TV travel presenter, Joanna Lumley, who has travelled extensively in many of the countries featured in the advertisement, provides the voiceover.

The York-based operator will showcase rail holidays around the world on satellite channels including ITV3, ITV4, Channel 4-owned Alibi, Gold, Drama and Home and Sky Entertainments’ Sports, Documentaries and News.

The campaign started on December 26 and will run to February 18. Destinations featured include some of the best-selling countries from the company’s portfolio like Switzerland, Germany, Italy and India.

Alex Roberts, group sales and marketing director, said: “We’re really chuffed – pardon the pun – with this advertisement, it captures in a snapshot what we offer our customers.

“We’ve been developing amazing rail holidays for over 40 years and travelling by train truly is an absolutely fabulous way to explore the world.”

The Great Rail Journeys advert can be viewed on the operator’s YouTube page: www.youtube.com/user/greatrailjourneys

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