The Association of Independent Tour Operators has postponed its annual media event due to heavy snow in the UK.

The AITO Meet the Media meeting had been due to be held this afternoon with 54 member tour operators and 20 tourist boards due to showcase their wares. Around 220 journalists were expected to attend the event.

However, after around eight inches of snow fell on the capital during Sunday night and Monday afternoon, AITO decided yesterday to postpone the event.

It will now be held on February 24 at the same venue at The Brewery in Chiswell Street, London.

An AITO spokesman said: “As you can appreciate, many press members and tour operators were travelling long distances to attend.

“In the interests of all concerned, it is best to find an alternate date when the weather is hopefully more favourable.”