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Intourist targets older clients with Bolshoi trips


Intourist Travel is planning to promote weekend ballet and opera breaks in Moscow to couples celebrating their silver wedding anniversary.



Clients can go for three or seven nights, and visit the world-famous Bolshoi every night.



Managing director Des McGuinness said:”We’ve now got a direct link with the Bolshoi, we have a copy of the seating plan in our office and we have the advance schedule until the end of June 2000. We courier tickets to the client’s hotel.”



Prices start at £715 for three nights in the city, rising to £1,059 for seven nights. The deal includes flights with British Airways; five-star accommodation; return transfers; a half-day city tour and a ticket for either opera or ballet. Clients stay at the five-star Forte-managed National Hotel on a bed-and-breakfast basis. “It is brilliantly located, just off Red Square. You can have dinner looking out over the Kremlin. And it has a place in history, as Lenin once stayed there,” said McGuinness.



Moscow is excellent for eating out too, according to McGuinness. “Moscow abounds with brilliant restaurants. Clients should try the Western hotels around Red Square or the district around Tverskaya Street, which has restaurants from all the former republics of the Soviet Union – Azerbaijani, Moldovan, Ukrainian and Armenian,” he said.


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