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Verdant Leisure reports 18% hike in first-quarter sales

UK holiday park operator Verdant Leisure reported an 18% hike in first-quarter sales on the back of a rising level of staycations.

The company, with eight holiday parks in Scotland and the north of England, projects that revenue will rise this year by £10 million on 2017.

Verdant Leisure continued a acquisition drive in February with the purchase of Scoutscroft Leisure Park in the Scottish Borders.

Scoutscroft was the fourth park to be acquired since the company was backed by Palatine Private Equity in April 2016.

Chief executive Graham Hodgson said: “2017 was a great year for Verdant Leisure, we invested heavily in our portfolio, improved accommodation, facilities and entertainment for our holiday customers and holiday home owners across all our parks and increased our portfolio.

“Our continued increase in sales for the first quarter is a positive indicator that 2018 will be even more successful.

“We’ve already purchased another park this year and we’re excited to see what 2018 brings.”

Palatine Private Equity partner Ed Fazakerley added: “Verdant Leisure’s consistent growth over the last two years has been impressive and demonstrates how the buy and build strategy is having a significant impact on the company’s sales.

“With eight parks in total, Verdant Leisure has established itself as one of the leading ‘staycation’ park operators in the UK, and we look forward to seeing it develop even further as we continue to fulfil the firm’s acquisition strategy.”

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