CHOICE Hotels Europe has formed a promotional alliance with Hoverspeed following the success of previous tie-ups between the two companies.
Choice Hotels Europe marketing services director Vicky La Trobe explained: “We have found there is an obvious synergy between our two organisations and now we are working on a programme for joint marketing initiatives for the future.”
Choice plans to offer discounted accommodation for Hoverspeed’s passengers at its Comfort, Quality and Clarion brands in France and Belgium.
In return, Hoverspeed will be offering Choice’s guests a 30% discount off its five-day and standard return brochure fares for a car and up to nine passengers on its Seacat and Hovercraft routes between Dover and Calais, Dover and Ostend, Folkestone and Boulogne and between Newhaven and Dieppe.