Travel firms have taken different approaches ahead of the January peak booking period. Here’s our round-up:
Saga launches first primetime advertising push
Campaign highlights the “ageless nature” of operator’s travellers
Bedsonline offers extra commission during peaks
Bed bank looks to ease trade partners’ transition to its Bedsonline brand
Ramblers brings out first TV advertisements
Walking specialist focuses on immersive experiences in multi-media turn-of-year campaign
TV adverts offer platform for Rail Discoveries
Voice of film star Julie Walters to feature in ad
Travel Republic launches biggest ever marketing campaign
New ad narrated by children, talking about mermaids, sea monsters and candyfloss clouds
Sheridan Smith to voice new On the Beach ads
OTA says Smith was ‘perfect match’ for brand
Kayak TV ad features sounds of Japan
TV advert to debut on Boxing Day
Celebrity Cruises to launch largest ever turn-of-year campaign
Agents will be able to download the creative from celebritycentral.co.uk
TTNG addresses consumer confidence concerns in peaks campaign
‘We’ve go it covered’ promotion breaks on Boxing Day
Kuoni to put travel agents at heart of TV ad campaign
Guildford store features in advert which promotes talking to an agent
Big travel brands ‘recycle’ and ‘evolve’ TV ads for turn-of-year
Tui, First Choice, Jet2holidays and Shearings sticking with adverts
Icelolly.com launches multi-million partnership with ITV
Holiday comparison site to launch ad and sponsor shows
Abta launches Travel With Confidence campaign
Four radio adverts feature association’s new ‘sonic identity’
First Choice’s ‘Go Mahoosive’ ad to return on Boxing Day
Controversial ad revived despite being ranked among most annoying
Royal Caribbean opts against TV advertising for second year
Video on demand advert themed This is How to Holiday for turn-of-year period
Advantage plots Great Escape as turn of year sales push
Members can use consortium’s direct, digital and print marketing assets
MSC Cruises launches first UK TV ad
Month-long campaign ahead of launch of Bellissima
Virgin Atlantic revives Bing Bong ad for seat sale
Airline offering reduced fares to destinations including US and Caribbean
Shearings to use customer recommendations in turn-of-year campaign
New brochure is backed up by TV ad from January 7.
Inspiring Travel Company brings out first peaks packs for agents
Luxury operator to spend more than £100k on turn-of-year campaign