P&O Cruises is to introduce drinks packages for passengers onboard for the first time.

On cruises of five nights or more, four different daily drinks packages are available: the £39.95 Ultimate Drinks Package, £19.95 non-alcoholic package, £10.95 hot drinks package, and £7.95 children’s package.

Drinks packages will be rolled out across P&O’s entire fleet, from March 2019 – starting with Azura.

On the Ultimate Drinks Package, items that cost more than £6.95, like bottles of wine, are excluded but guests with the package get a 20% discount. Ultimate Drinks Package passengers also get 20% off non-alcoholic drinks.

P&O Cruises president Paul Ludlow said: “We have introduced these drinks packages following direct feedback from our guests. They add even more value for guests on our cruises and can help with the all important holiday budgeting too.

“With a vast range of drinks included, our guests will be spoilt for choice and can try new wines, artisan gins or cocktails, for example, which they would not normally have at home.”