Sir Rocco Forte will be speaking at the Association of Independent Tour Operators (AITO) Specialist Travel Agents domestic conference in January.
The legendary hotelier is expected to draw upon his own experience in meeting the needs of independent travellers in his speech, as well as pass on tips and advice to delegates.
AITO STA chairman Barry Moxley said: “We are delighted to have secured a speaker of the calibre of Sir Rocco Forte to speak at our domestic conference.
“I have no doubt that his address to the delegates will inspire them hugely and will spur them on to greater heights in what is a very challenging marketplace.
“The Rocco Forte Collection goes from strength to strength and we are looking forward to gleaning some insider tips on how to remain at the very top of the industry, as Sir Rocco has for many years.”
The conference will be held at the Hilton Warwick on January 16 and 17.
Photo: Action Press / Rex Features