P&O Cruises is offering agents 2.5% bonus commission on 25 departures between April and June 2010 during the Wave booking period from December 28 2009 to January 31 2010.
Clients will receive up to £150 per person onboard spending money on selected departures between April and June 2010, and an extra 5% discount if they pay for their cruise in full at the time of booking.
Customers booking superior deluxe balcony cabins on Azura or Ventura will also receive discounts of up to £1,000 per couple.
Additionally, clients who book direct online will receive a 2.5% discount on selected departures between April and June 2010.
P&O Cruises is backing its Wave promotions with radio ads, featuring 30-second brand ads with 10-second promotional trails on Classic FM, Smooth and Real radio.
There will also be a direct mail campaign, national press inserts and supplements in the press. Online brand display advertising will be increased on internet sites including Cruise Critic, Daily Mail, Telegraph, Classic FM, Conde Nast Traveller, lastminute.com, Expedia, Yahoo, MSN and Facebook.
P&O Cruises managing director Carol Marlow said luxury has never been more affordable with savings of up to £1,000 per couple on cabins with a balcony.
She said: “Our ‘January Sail’ promotion offers increased value for money in a time when people are looking for ways to save without compromising on experience or quality.
“It’s an ideal time for agents to be selling a P&O Cruises holiday, emphasising the extra value for money customers can get by opting for a higher-grade cabin with a balcony.
“With the additional 5% discount available if the balance is paid in full when booking within the Wave period, these are serious savings that should be taken advantage of.”