Tui names new chief creative officer

Global development of the Tui brand is to become the responsibility of a new chief creative officer.

Anna Laestadius takes up the role in addition to her position as chief marketing officer for the European travel group’s Nordic division.

She replaces Barbara Haase in the group position, who left Tui earlier this year.

Laestadius joined Tui in 2015 following positions at Star Alliance, Volvo, Kraft, Absolut Vodka and Electrolux.

Group chief makrteing officer Erik Friemuth said: “With more than 20 years of experience of driving international businesses, building well renowned brands and transforming them into the digital landscape, Anna Laestadius is the perfect fit for our strong global brand.”

Laestadius, awarded twice in Sweden as marketing director of the year, added: “Tui‘s global appeal and power has developed immensely in the past years – today, almost 70.000 people operate under one brand with one face to the customer.

“This is a great opportunity to help shape its future development.”


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