Bourne Leisure has re-designed its dedicated agent website following a 38% increase in online bookings by the trade.


The new website offers direct links to booking engines on all three of the domestic operator’s brands, Butlins, Haven and Warner Leisure Hotels, has more product information and is quicker to use.


Agents can also find out more about the product by requesting their own day passes, while additional information on forthcoming educational offers will also be available as well as staff offers and incentives.


To encourage agents to get online, Bourne Leisure is offering agents the chance to win £50 of high street vouchers by spotting daffodils hidden on the site.


Head of retail sales Allan Lambert said: “Through research we understand how important websites are for agents to keep up to date with latest news, to get instant quotes and make bookings for their customers.


“Travel agents are extremely important to us and as such we will continue to invest to make sure we offer the very best site possible.


“We hope the developments to our agency sales website will encourage agents to use the website as a sales tool and to book even more Butlins, Haven and Warner Leisure Hotels online in 2010.”