Thomas Cook has opened its eighth Cook’s Club hotel – an 18-room property in Rhodes Old Town.
The hotel has a rooftop pool and bar with views across the city and a suite with a panoramic balcony.
It will operate year round and the rooftop bar will be open to members and guests.
The Cook’s Club brand was launched in April last year and describes itself as “stripped back”.
Its targeted at millennials, having become become a focus for Cook since it dropped its iconic Club 18-30 brand last year.
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The first hotel under Cook’s Club opened June 2018 in Hersonissos, Crete.
This week Cook released images of its fourth family-focused Casa Cook hotel following the Ibiza-based property’s soft launch last month.
Cook’s Club City Beach Rhodes follows new openings in Turkey, Spain, Greece, Egypt and Bulgaria.
Cook has set its sights on strengthening its own-brand and managed hotel portfolio, saying it is “integral” to the success of the business.
Cook is in talks on a takeover by Chinese group Fosun and its creditor banks, with a deal due by September.
Enric Noguer, chief officer of hotels and resort at Thomas Cook, said: “When we launched Cook’s Club two years ago we were bringing urban design hotels to the beach.
“Now, with the opening of our first city beach hotel we are excited to use this as a model for expanding Cook’s Club across other popular sun and beach city destinations.”
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