Tui Group’s flagship hotel brand is due to open its first property in Vietnam next spring as part of an ambitious expansion plan.

The 318-room Tui Blue Nam Hoi An resort is set to open in March 2020 in a joint venture on the Tam Tien beach on the central Vietnamese coast.

Holidaymakers will be able to combine stays with a visit to the coastal town of Hoi An, a UNESCO World Cultural Heritage site.

The Asia expansion is part of a plan for Tui Blue to increase its portfolio to more than 100 hotels by 2020 as it is developed into the world’s largest leisure hotel brand.

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Tui Group’s existing portfolio of in-house hotels in Asia includes three Robinson Clubs in the Maldives and in Thailand and three Riu hotels in Sri Lanka and the Maldives. The group also operates three concept hotels in the region.

Tui Blue Nam Hoi An will expand the operator’s range of long-haul destinations for European holidaymakers. The hotel will also target the growing number of guests from Asia.

TUI Group executive board member in charge of hotels and resorts, Sebastian Ebel, said: “We see great potential for Tui Blue in Asia and have already started to pursue further growth plans.

“South-east Asian destinations enable us to operate our hotels all year round, reducing our seasonal swing, and to tap into new target groups.”

Thomas Pietzka, managing director of Tui Hotels & Resorts, added: “We are investing in our first hotel in Vietnam in co-operation with our new joint venture partner TMG, a company with many years of experience in the tourism and hospitality sector in Asia.

“They ideally complement the expertise held by Tui Blue, which will be in charge operating the new hotel.”