A redesigned website has been developed by Etihad Airways as part of an ongoing digital transformation by the UAE carrier.

The relaunched etihad.com site is claimed to be easier to navigate with a reduction in the number of pages together with fresh content, images and graphics.

The revamped website as been designed to be responsive to any device, reflecting a shift towards access by mobile.

With a quarter more passengers accessing self-service functionalities and checking in online, newly integrated technology supports flight tickets booked through all channels. This was previously only available to those that booked direct.

Planned enhancements in the coming months include a new booking engine which is to be mobile responsive and feature a more user-friendly payment system.

Passengers will be able to pay with cash, Etihad Guest Miles, or a combination of cash plus miles.

The next phase will provide a more seamless digital experience when navigating between Etihad Airways for flight bookings, Etihad Guest for loyalty offers, and Etihad Holidays for packages.

Etihad Aviation Group chief digital officer Frank Meyer said: “Knowing travellers increasingly turn to digital channels to manage their journey, we completely redesigned our website to provide a superior digital experience.

“This achievement marks a major milestone on our digital roadmap and follows on from other recent successes in the digital space.

“Last year, we deployed customised offers to allow our guests to choose more personalised travel options online before their flight. The digital ecosystem is changing and we are looking to the future.”