Visit California has renewed its partnership with Connections, the international community for high-end travel executives, to host its second Luxury Forum in March, 2020.
The event will take place at the five-star Monarch Beach Resort in Dana Point, southern Orange County, and follows the success of the first Visit California Luxury Forum which took place in Santa Monica earlier this year.
Caroline Beteta, president and chief executive of Visit California, said: “Connections’ unique networking model is very much in line with our marketing strategy for California as the Golden State of Luxury. Last year’s event successfully showcased the best of Californian luxury travel to key clients from across the globe.
“The Connections platform, which has been designed with the travel trade in mind, has been a game-changer for us, and we are very much looking forward to working with the team to deliver the second series , which will put Dana Point on the global luxury travel map.”
Supporting sponsors include Visit Dana Point, Monarch Beach Resort, The Ritz-Carlton, Laguna Niguel and Marriott Laguna Cliffs.
Micaela Giacobbe, founder of Connections, said: “We are absolutely delighted to be returning to California to deliver the second series in Dana Point. Our bespoke destination events have been created to strategically target luxury travellers on a global scale by strengthening the destination knowledge of key luxury agencies. They also encourage our attendees to fully immerse themselves in local experiences which bring out the best of the destination.”
The 2020 Visit California Luxury Forum will also include an educational programme which will address key trends and challenges facing the high-end travel market.
Connections is part of Jacobs Media Group, the parent company of brands including Travel Weekly, The Caterer and Travolution.