Big names sign up for WTM travel tech programme

British Airways,, Tui Travel, Google, Yahoo! and WAYN are among the firms that have confirmed their involvement in an expanded technology programme at this year’s World Travel Market.

The Technology and Online Travel programme, organised by consultancy Genesys, will include an expanded seven sessions taking place over two days on Tuesday November 9 and Wednesday November 10.

It will cover all aspects of technology and online travel including social media, mobile technology and search engine marketing.
British Airways manager and mobile innovations Chris Carmichael and head of innovation Marko

Balabanovic will answer the question Does Mobile Matter? on the Tuesday of the annual trade show that takes place at the Excel exhibition centre in east London.

Also on the panel will be user centred design consultancy cxpartners manager director Giles Colborne and marketing consultancy Crosscap chief marketing officer Kerry Harris.

Where Are They Now (WAYN) Director Jereme Touze will talk about the social media revolution and how travel companies can capitalise on facebook, twitter, Youtube, blogs and other digital platforms.

On the Wednesday Tui Travel director web strategy and business development Sandra Leonhard will offer her expert advice on website content in a session entitled Customers Need Content. She will be joined by Frommer’s Unlimited, EMEA Director, Giles Longhurst.

In addition Google and Yahoo! travel industry bosses Nate Bucholz and Tracey Cheffey will answer questions on search engine marketing and how best to utilise the search engines.

World Travel Market exhibition director Simon Press said:  “The Technology and Online Travel region of World Travel Market is the fastest growing in the exhibition so its event programme has increased in 2010 to reflect this.

“The thought-provoking and practical Technology and Online Travel programme is a great service to our expanding exhibitor and visitor bases.”

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