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Jet2holidays poised to launch Scottish brochure

Tour operator Jet2holidays is poised to launch a dedicated brochure for Scotland following parent carrier Jet2.com’s announcement of flights from Glasgow Airport.


The brochure will appear in three to four weeks offering ATOL-protected packages from Glasgow and Edinburgh to 22 destinations around the Mediterranean, Egypt and the Canary Islands.


Jet2.com announced today it will commence flying from Glasgow to nine destinations on March 31. The carrier already operates from Edinburgh to 15 destinations – only two of which duplicate routes from Glasgow – making 500,000 seats in all from Scotland.


The company will launch a Scottish TV advertising campaign on Wednesday, stressing the value of consumer financial protection on its package holidays.


Jet2holidays managing director Steve Heapy said: “It’s great news for the region. We are committed to maintaining a dedicated Scottish programme.”


He promised there would be familiarisation trips for local travel agents. “We will be announcing some incentives to the trade and trips in the next few weeks,” said Heapy. “We are committed to working with travel agents in Scotland.”


The 132-page Scottish brochure will offer holidays from November 2010 to October 2011.


Heapy said the programme from Scotland could expand if there is demand. “We have no plans at the moment, but if there is demand we will look at expanding,” he said.


Picture: L-R: Amanda McMillan, Managing Director of Glasgow Airport, Ian Doubtfire, Managing Director of Jet2.com, and Stewart Stevenson, Minister for Transport, Infrastructure and Climate Change.

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