South African Tourism has replaced all its marketing material in the UK with sustainable alternatives to reduce plastic waste.
The move includes switching to bamboo straws, coffee cups and pens, and using reusable chalkboard name badges.
South African Tourism will use recycled paper for all maps and brochures for events.
As a destination, South Africa has also taken steps to reduce its carbon footprint by upgrading five of its airports to meet the new carbon accreditation status.
Furthermore, George, Kimberley and Upington airports have been converted to solar power over recent years.
South Africa is one of the original proponents of responsible tourism, with the Cape Town Declaration on Responsible Tourism being made in 2002.