Icelolly.com has appointed Simon Lloyd as its new chief marketing officer.
Lloyd has previously held roles at Virgin Atlantic, AXA, Superdry and the BBC.
He will replace Ross Matthews who is joining Hoseasons parent company Awaze UK in the same role.
Lloyd will start his new role on January 6 and report into icelolly.com chief executive Richard Singer.
Singer said: “I am delighted to welcome Simon to the icelolly.com team. He has an excellent track record for building brand equity within and without travel, with senior expertise in brand, CRM, insights, content, social, digital marketing and media engagement.
“2020 is set to be an exciting time as we look to raise the brand’s profile and drive differentiation. Simon’s role will be pivotal to achieve our ambitious growth targets.”
Lloyd said: “I am thrilled to be joining icelolly.com at such a great time. I look forward to working with the team to continue the great work already undertaken, focusing on creating and delivering best-in-class marketing initiatives to inspire new and existing customers as we scale icelolly.com further.”
The holiday comparison site has also appointed Elliot Muscant as non-executive advisor.
He is co-founder and managing partner of marketing agency, Open Partners, and former chief executive of Dentsu Aegis and managing director of MediaVest Manchester.
Singer added: “We are delighted to welcome Elliot to the board during this exciting period. He brings a unique, strategic vision and perspective to the company.
“As we look to further develop our customer proposition and expand, his wealth of experience in growth businesses and digital marketplaces will be invaluable.”