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Strong sales put Holidaybreak on course for 22% profits hike

HOLIDAYBREAK is on course to increase profits by 22% after a strong performance from its camping division.


The operator said profits for the year ending September 30 should increase by around £3m to £17m.


Chief executive Richard Atkinson said its camping sector has helped fuel the growth.


“Our camping businesses have had a good year and have benefited from a large contribution from Keycamp Holidays, which we acquired just over 12 months ago,” he said.


Occupancy rates and high-value bookings also contributed, while savings have been made following the integration of the camping division.


He added that the flat package-holiday market has not been mirrored in the self-drive business. “Customers, mainly families, book much earlier and there is no commitment to fixed transportation costs,” he said.


Meanwhile, Superbreak has recovered from its disappointing half-year performance with final year results expected to be close to 1998. Bookings for 1999/2000 have also been buoyant, added Atkinson.

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