Ex-Travelopia boss Mathew Prior has been confirmed as chief executive of TrustedHousesitters.
He was initially installed as interim chief of the house and pet sitting business in September.
Prior’s background includes roles leading Crystal Ski, Le Boat, Sunsail and The Moorings.
TrustedHousesitters, with 80,000 members worldwide, has seen 50% year-on-year growth since 2017, with the US the highest growth country.
The firm was set up a decade ago and was acquired by Rockpool Investments in October 2018.
Pior’s permanent appointment comes alongside a new senior management team.
He said: “I’m truly thrilled to be joining TrustedHousesitters at such an exciting time in its growth and I believe we’re only scratching the surface of the market opportunity.
“With my direction and the new executive management team, I’m confident we will continue to drive growth across our key markets, providing an innovative solution to a problem millions of pet owners face.”