THEHONG Kong Tourist Association has teamed up with Classic FM topromote the destination over a four-week period. The campaign includes a week of live broadcasts by Classic FM presenter Henry Kelly, who will report from different locations across Hong Kong. Holiday competitions and other promotions will also be run in the period, starting on September 15. The project is backed by Cathay Pacific Airways, Kuoni Travel and Mandarin Oriental Hotels. The live broadcasts will air between September 27 and October 3. Celebrating the new partnership with a cup of tea are Henry Kelly and Marie Prince of the HKTA.
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