The government must review its approach to quarantine rules and work more closely with the industry to avoid the “confusion and instability” of last minute changes.
The boss of easyJet holidays made the call in the wake of the fallout over quarntine restrictions being imposed on travellers returning from Spain.
Garry Wilson, chief executive of the budget airline’s holiday arm, said: “After months of uncertainty as travel restrictions were lifted we saw encouraging signs of growing demand for holidays. Unfortunately the recent unstructured re-imposition of quarantine for Spain is creating renewed uncertainty and unpredictability for consumers.
“We encourage the government to work collaboratively with the industry to deliver a more targeted and structured approach.
“We need targeted quarantine requirements for regions where spikes have occurred rather than applied at a national level.
“In the case of Spain, its islands are hundreds of miles from the mainland and have very low infection rates with the Canaries, for example, as low as 2 per 100,000 in the past seven days which is significantly lower than the UK.”
He added: “We want to work with the government to find a way forward which can help customers plan their next break with confidence. The recent situation with Spain has again demonstrated how difficult it is for both the industry and holidaymakers to plan along with hotel and destinations partners needing to make challenging decisions about their businesses and employees where they so heavily rely on tourism.
“For these reasons I urge the government to have an open dialogue with the industry and quickly move to targeted and regional measures so that we can all stay safe and enjoy a much-deserved summer holiday.”
The company has introduced more flexibility to its standard booking terms and conditions to enable customers who no longer wish to travel the chance to book an alternative.
The firm claims to be averaging 12 days to process customer refunds.
It has also pledged not to take customers away on holiday to destinations where there was a known requirement for quarantine of self-isolation either on holiday or once back home in the UK.