Olympic Holidays has added more traditional, family-owned properties and introduced the Greek island of Aegina to its new all-year round sun brochure.
The operator says is aiming to meet demand for smaller properties and authentic holidays with its latest All Year Sun brochure, which is in a new magazine-style format.
It has been able to quickly add family-owned properties across its Greece and Cyprus portfolio as a result of strong ties built up over the last 50 years with local hoteliers in destinations, it said.
Managing director Michael Vinales said the decision to add more traditional properties was customer-led to offer more value for money products and flexibility.
He said: “Our customers have always loved to stay in laid-back, family-run accommodation as well as exploring different islands.
“In addition, offering great value in 2020-2021 is important as customers are now, more than ever, wanting to get the most from their money and they also want flexibility to come and go as they please.”
Aegina, a favourite with the Athenians, is also new to the programme.
He added: “It’s only nine miles long by six miles wide but there are 20 beaches – some are secluded while stylish Agia Marina, in the east, has the longest sandy beach with sunbeds, water sports and cafes.
“Everyone who visits falls in love Aegina Town with its narrow lanes, boutiques and tavernas alongside the harbour. We think our customers will be truly charmed.”
The operator is also offering island hopping and allowing clients to choose dates, destinations and lengths of stay in islands including the Dodecanese, Ionian, Cyclades and Sporades.
The operator also offers a larger programme in the Canaries as well as holidays in the Algarve, mainland Spain, Madeira, Malta, Egypt and Turkey are also featured for more year round sunshine.
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