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Cosmos plans cost-cutting crusade


COSMOS has launched its first PriceBeaters brochure as part of an aggressive policy to increase its market share.



Previously the company has issued 10-page leaflets for counter staff containing special offers, but the new 24-page brochure is aimed at customers instead.



The brochure contains two different holiday options. Cosmos Selection covers a few named properties at one price and guarantees accommodation in one of them on arrival.



Cosmos Choice is based on un-named accommodation with a choice of destinations and board.



Prices for both options start at £99 per person for a seven-night self-catering holiday in Benidorm.


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