A travel hospitality expert has been recruited by Swan Hellenic as part of relaunch plans.
Hans Heger has worked for luxury cruise brands such as Silversea and Scenic Discovery Yachts, together with Abercrombie & Kent and Club Med.
He previously played an instrumental role in the original Swan Hellenic and its first purpose-built ship Minerva.
The appointment of Heger comes as the line gears up for the introduction of a trio of expedition ships between November 2021 and the end of 2022.
Chief executive Andrea Zito said: “We are over the moon to welcome Hans on board.
“He brings outstanding high-end hospitality expertise and creative flair to our vision for an entirely unique guest experience.”
Heger added: “I am delighted to join the dynamic team bringing the Swan Hellenic vision of five-star cultural expedition cruising to life across a truly exciting new fleet.
“It’s a pleasure to return to this iconic pioneer with such a tremendous opportunity to create a one-of-a-kind lifestyle on board.”