Former First Choice sales director Martin Froggatt is to take on new duties within Tui Travel’s specialist and activity division alongside Mathew Prior, current managing director of Tui’s Specialist Holidays Group.

Froggatt has most recently been based in Seattle as managing director of the company’s USA specialist and activity division, and his promotion follows the announcement that current specialist and activity chief John Wimbleton will leave at the end of the year.

Wimbleton’s duties will be split between Froggatt and Prior, with the exception of the chairmanship of Peak Adventure Travel Group, the joint venture of Tui’s adventure business with Intrepid Travel, which has been taken on by group chief executive Peter Long.

Long will also continue to personally oversee the division, as announced with the news of Wimbleton’s departure in September, with Froggatt and Prior reporting in to him.

Froggatt will retain responsibility for North America and take on Tui’s education and sport businesses, while Prior will retain his current role, overseeing brands including Hayes & Jarvis, Crystal, Citalia and Austravel, and will also take on the marine business including Sunsail, The Moorings, Footloose and Le Boat.

Long said: “Both Martin and Mathew have excellent track records in turning around and growing businesses and bring a wealth of experience to these roles.

“By making these appointments, I believe that we are creating the right structure to successfully position these business portfolios for a successful future and I would like to wish Martin and Mathew all the best in their new roles.”

Froggatt said: “I am looking forward to overseeing two new divisions which include a number of leading education and sports brands and I see good platforms within both for future growth.”

Prior said: “The marine businesses are fantastic; they are all global brands with worldwide distribution, they offer unique products and exceptional customer experience and I see a huge opportunity for them to grow.

“Martin has done an incredible job in the US, and he thoroughly deserves to be taking on a wider role.”