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New faces lead Travel Foundation into second decade

The Travel Foundation has a new management team in place as chief executive Sue Hurdle begins maternity leave after 10 years at the helm.


Hurdle, who has led the industry-backed, sustainable tourism charity since its inception, will hand over to Travel Foundation head of programmes Salli Felton while she is away.


Felton’s role as acting chief executive is complemented by new full-time head of partnerships Graeme Jackson, who aims to bring more companies into working with the Foundation.


Jackson has moved from his post as public relations manager which has been taken by new head of communications Ben Lynam, who joined from the Environment Agency late last year.


Hurdle said: “The appointments of Ben and Graeme support our aim to collaborate with a broader range of businesses to protect and enhance the holiday experiences they sell.


“It completes the process of building and developing our team over the past two years.”


She added: “I have every confidence our strengthened team will do a great job under Salli’s guidance while I’m away and during our tenth anniversary year.”


Felton, who joined The Travel Foundation from Virgin Holidays in 2011, said: “I look forward to ensuring we continue to make a positive difference to businesses and destinations.”


The Travel Foundation was set up in 2003 and now raises more than £1 million a year from industry and customer donations, using the money to develop sustainable tourism projects in destinations.


It is supported by leading travel companies, including Tui Travel and Thomas Cook, and has played a major role in bringing sustainability into the mainstream.

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